Building Loyalty, Employee Loyalty, Customer Loyalty Software and CRM Software

Capture the Customer

While most business managers identify the need for improved Customer Relationship Management (CRM), few understand the process of implementing it for their organizations.

The DigiQ System

Positive Consumer Experience

Before you can build a relationship with your customers, you need to collect their personal and preference information. By engaging consumers with our interactive technologies (ranging from handhelds to kiosks), not only is the data collected in the most efficient and accurate manner, but the consumer will also remember the positive experience associated with your brand.

Business Intelligence

Once the data has been collected, it is uploaded to our central servers where it can be analyzed based on demographics (age, gender, city etc.), survey responses, frequency of visits and other flexible criteria. Two and three question correlations (eg. what is the top combination of responses to “What is your favourite beer?” and “How many beers a week do you drink?”) further add to your business intelligence. With a more thorough understanding of your customers and the current trends, you can more suitably flex to their changing needs. This knowledge will provide you with a sustainable competitive advantage.

Customer Communications

With accurate data and enhanced consumer intelligence, you can begin communicating with various segments of your database in the most suitable manner. By targeting the appropriate message to a chosen customer segment, you will forge and develop a strong relationship. Your customers will appreciate the fact that you have taken the time to understand their preferences and have provided incentives and offers of interest to them. Furthermore, by knowing your customers’ preferences, you can target those who currently use competitors’ products and services to gain more market share.

The DigiQ Plus system provides a simple web based interface to allow you to analyze your customer base and target specific messages via email or direct mail to the most appropriate customers.

Rewards

Using DigiQ data collection devices with the DigiQ Plus web based analysis, reporting and communications engine provides a quick and efficient way to acquire new customers and retain your existing customers. Becoming a customer centric organization was never easier!