Customer Data Collection with Data Collection Device, Automatic Data Collection, Capture the Data, D

Capture the Moment. Capture the Data.

In today’s rapidly changing marketplace, it is no longer a feasible business strategy to “make and sell”. To remain competitive in the 21st century, organizations must adopt a more customer centric “sense and respond” methodology.

The DigiQ System

Although crude paper ballot systems are currently being used to collect consumer data and sense their preferences, such techniques have numerous shortcomings compared to DigiQ-based data collection as summarized below:

	Paper Ballots	DigiQ
Consumer Interaction	Little to none	Consumer engaged as the company representative and / or branded device creates a positive impression
Flexibility	Inflexible: Personal and survey data to be collected must be set well in advance and is committed by large run of printed ballots	Flexible: Personal and survey data to be collected can be changed within a day and remotely uploaded to the devices
Data Collection Accuracy	Low: Inaccurate information often provided (eg. Homer Simpson)	High: Most data can be captured directly from electronically encoded cards (eg. driver’s licenses) and any manually entered data will be less prone to error as a result of our advanced data entry technology.
Prizing	Random draw from paper ballots	Electronically picked random winner or each consumer can Tap to Win an instant prize (odds of winning are configurable)
Transcription Error	High	None: No transcription required
Lead Time	Long: Can take up to 6 – 8 weeks to go from data collection to email / direct mail piece to the consumer	Short: Data can be uploaded following collection and will immediately be ready for email / direct mail campaign

nID’s DigiQ system meets your consumer data collection needs using various hardware form factors depending on your budgetary constraints and functional requirements. Our data collection devices can be categorized into Intercept or Non-Intercept Marketing based. To learn more, please select your preferred data collection method from the main menu on the left.